EASTMAN KODAK COMPANY FUNTIME FILM CASE STUDY ANALYSIS

Gold Plus has already experienced its peak times of sales during the introduction and growth stages. Funtime Film products various on factors such as — Maturity of the market. A commercial representing Royal Gold as well as Gold Plus is necessary to show the perk of each product. Funtime Film products various on factors such as —. Alternative Solution 5 We believe that a combination of Alternative Solutions 2 and 3 would be an effective solution for Kodak. While developing Funtime would have been a great solution given normal circumstances, developing a new lower quality product amidst negative market rumors was a risky move. By only offering it twice a year Kodak seemed as if they were not fully committed to this line.

Analyze the areas that you need to sort out while launching the products to wider market and what are the challenges the firm will face in market place. However, we cannot go about this by simply dropping the price of Gold Plus immediately. As Royal Gold is new to the market, more advertising must be focused to educate consumers about the product. Moreover, investing its time Kodak 10 and money on proper product development and analysis will allow Kodak to grow within the developing market. We point out in great detail which segments will be most lucrative for the company to enter.

Eastman Kodak: Funtime Film by Tí Con on Prezi

Film, at this point, had not been sold in larger wholesale packs, and was being sold primarily in smaller groupings, at general retail facilities. By spending more time on analyzing current trends and advancing technologies, Kodak could develop products that would help it recover lost market share and become a dominating force within the industry.

eastman kodak company funtime film case study analysis

In mature markets the profitability is often stable but the market potential is less as most of the players have already taken market share koddak on the segment they are serving. Sending coupons to customers is another way to help Kodak gain back market share in the decreasing market. To the average consumer, Gold Plus compan Royal Gold are far too similar in name, and give off the impression that they are of the same quality.

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It seemed that the economy line was introduced too late to recover the shares that were lost.

Prior to this strategy, Kodak offered only two product lines, Ektar, their superpremium line, and Royal Gold, their premium line. Kodak was reluctant to come to terms with this new reality. Analyze the areas that you need to sort out while launching the products to wider market and what are the challenges the firm will face in market place.

Kodak Major Case Essay

Gold Plus is the premium brand film and is developed to target average consumers who are already Kodak-loyal or seeking quality photos over price.

Kotler explains – Marketing is a process by which organizations can create value for its potential and current customers and build strong customer relationships in order to capture value in return.

The specific case dictate the exact format for the case study analysis. anlysis

eastman kodak company funtime film case study analysis

Every marketing case study solution varies based on the details and data provided in the case. A simple cimpany can prove quality of film; alongside educating through commercials, Kodak will ensure the consumer knows exactly what to look for in film. Although the market was searching for a product from Kodak that would be introduced in the economy brand, Funtime was unsuccessful. Kodak did not take time to distinguish themselves from this new competition but simply relied on their trusted brand name they had built in the years prior.

By taking Funtime off the shelves, the economy portion of the Kodak market is unavailable. As Royal Gold is new to the market, more advertising must be focused analysie educate consumers about the product.

[Marketing Strategy]Eastman Kodak Co.: Funtime Film Case Study Analysis & Solution

Gold Plus is the dependable film for irresistible times thereafter when the baby is constantly photographed. Technological competence of the existing players and culture of innovation and development in the industry. Sorry, but copying text is forbidden on this website! Royal Gold will be available for purchase in a variety of forms. Click to learn more https: However, it seems that Kodak lacked a differentiation strategy and had not communicated to consumers how its products were positioned positively, relative to those of its competitors.

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They should have immediately started discussion strategies on xnalysis themselves to avoid the competition absorbing their market. The market share for lower quality film was not growing and did not generate much cash. In this strategy, Kodak would offer 3 lines of film superpremium, premium and economy.

eastman kodak company funtime film case study analysis

How about make it original? The major inconsistency with implementing this new caze was the lack of advertising spent by Kodak; they offered no support and a lack of commitment to Funtime. Because perception is reality, it is important for Kodak to position its brand as a product of high value. Send futime data or let us do the research. Moreover, investing its time Kodak 10 and money on proper product development and analysis will allow Kodak to grow within the developing market.

Fjntime, if this solution were implemented, the likelihood of making a large impact on its own market share would be minimal if implemented by itself. Funtime was the only film in this brand tier to be offered only at off-peak film use times and only packaged in value packs.

We write unique marketing strategy case solution for each HBR case study with no plagiarism. Product differentiation is often based on building on a value niche that a firm believes that is very important to the customer.